America: Land of the free, home of the brave… and ‘The United States of Awesome Possibilities.’
No, really. ‘The United States of Awesome Possibilities’ is actually our country’s new slogan. If America lacks in its ability to attract tourists, it certainly won’t for much longer. At least that’s the hope of The Corporation for Travel Promotion (CTP). The group wants foreign travelers to see just how ‘awesome’ America is, and will do so through a new ad campaign next year. The $200 million dollar operation will be the nation’s first-ever global marketing effort.
So what does the new logo, pictured above, mean?
In a press release, the CTP explains that the purple-and-blue-dotted logo creates a “21st century brand” and represents the endless possibilities America offers.
In addition to the new logo, DiscoverAmerica.com provides inquisitive tourists with everything… literally everything… they need to know before they hop on a plane:
“Health care is superior in the U.S., but it can be very expensive because there is no universal health care.”
“You’ll receive the best rate using an automated teller machine (ATM). They’re everywhere, though some banking networks charge fees of $1-2 per transaction.”
“Be aware that Americans are fanatics about showering and hygiene.”
“The entire campaign broadly aligns with the Las Vegas Convention and Visitors Authority strategy to increase the percentage of international visitors to Las Vegas from 18 percent to 30 percent within 10 years,” as reported in the press release… but is this campain really ‘awesome’ enough to do that?
The opinions expressed are solely those of the author and do not necessarily reflect the views of XFINITY.