McDonald’s Twitter Campaign Backfires

What was meant to be a timeless tale of happy meals has yielded a not-so-happy ending.

Last week, McDonald’s encouraged people to share their most memorable Micky D’s experiences via Twitter. Instead, many customers saw the campaign as an opportunity to complain:

“#McDStories watch the video of that mouse running through their bag of Big Mac Buns! That’s a story for you…!”
– @iTweet_here

“One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up. #McDStories”
– @SkipSullivan

“Ummmm…EEW. RT @peta #McDStories: Liquid chicken nuggets http://bit.ly/qA6Tkp Who’s hungry for @McDonalds?
– @goconstance

This, of course, isn’t the first time a social network promotion has backfired on a company. In fact, McDonald’s faced a similar PR nightmare after a fake ad circulated on Twitter last spring. Wendy’s’ #WherestheBeef promotion failed when users responded with inappropriate, unrelated comments. And who can forget the Dr. Pepper campaign that led to a pornographic image on a teenager’s Facebook page?

Despite all the backlash, McDonald’s can’t be doing all that bad: the fast-food giant just reported its annual net income has jumped 11 percent.

The opinions expressed are solely those of the author and do not necessarily reflect the views of XFINITY.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
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