McDonald’s Twitter Campaign Backfires

by | January 25, 2012 at 1:12 PM | General

What was meant to be a timeless tale of happy meals has yielded a not-so-happy ending.

Last week, McDonald’s encouraged people to share their most memorable Micky D’s experiences via Twitter. Instead, many customers saw the campaign as an opportunity to complain:

“#McDStories watch the video of that mouse running through their bag of Big Mac Buns! That’s a story for you…!”
– @iTweet_here

“One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up. #McDStories”
– @SkipSullivan

“Ummmm…EEW. RT @peta #McDStories: Liquid chicken nuggets Who’s hungry for @McDonalds?
– @goconstance

This, of course, isn’t the first time a social network promotion has backfired on a company. In fact, McDonald’s faced a similar PR nightmare after a fake ad circulated on Twitter last spring. Wendy’s’ #WherestheBeef promotion failed when users responded with inappropriate, unrelated comments. And who can forget the Dr. Pepper campaign that led to a pornographic image on a teenager’s Facebook page?

Despite all the backlash, McDonald’s can’t be doing all that bad: the fast-food giant just reported its annual net income has jumped 11 percent.

The opinions expressed are solely those of the author and do not necessarily reflect the views of XFINITY.