Last week, McDonald’s encouraged people to share their most memorable Micky D’s experiences via Twitter. Instead, many customers saw the campaign as an opportunity to complain:
“#McDStories watch the video of that mouse running through their bag of Big Mac Buns! That’s a story for you…!”
“One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up. #McDStories”
This, of course, isn’t the first time a social network promotion has backfired on a company. In fact, McDonald’s faced a similar PR nightmare after a fake ad circulated on Twitter last spring. Wendy’s’ #WherestheBeef promotion failed when users responded with inappropriate, unrelated comments. And who can forget the Dr. Pepper campaign that led to a pornographic image on a teenager’s Facebook page?
Despite all the backlash, McDonald’s can’t be doing all that bad: the fast-food giant just reported its annual net income has jumped 11 percent.
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