In the first study of its kind, researchers have analyzed the impact of names on decision-making and the formation of feelings. The results reveal people with easy-to-pronounce names are more likely to be favored for a promotion at the office, Live Science reports.
“The effect is not due merely to the length of a name or how foreign-sounding or unusual it is, but rather how easy it is to pronounce,” says Simon Laham, the study’s lead author.
Laham and other professors at the University of Melbourne and New York University have based their research on a range of names, including Anglo, Asian, and Western and Eastern European backgrounds.
Results are particularly strong among lawyers — attorneys with simpler names rise more quickly to superior roles in their firm hierarchies. Adam Atler, who conducted the law firm analysis, suggests the effect likely exists in other industries as well, according to Live Science.
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