NBCUniversal’s Green is Universal initiative, in conjunction with over 20 NBCUniversal brands, announced the launch of “Share and Tell,” a campaign encouraging consumers to share under-used household goods with their friends, as part of its Earth Week activities (April 21-28). In partnership with yerdle, a new online and iOS platform which facilitates peer-to-peer sharing, “Share and Tell” will help friends and NBCU brand fans give away, get, and loan things with each other, reducing waste and conserving natural resources. The campaign begins April 18 and runs throughout Earth Week.
“This Earth Week, we continue to share unique ways for our consumers to make small changes to their behavior that can have a big collective, positive impact on the environment. With yerdle, we are showcasing how items that you no longer use can have another life with a friend,” says Maggie Kendall, Sr. Director of Marketing and Strategic Partnerships for NBCUniversal Corporate Social Responsibility.
NBCUniversal properties, including USA Network, MSNBC, Bravo Media, and E! Entertainment will host the campaign on their designated Facebook pages, utilizing yerdle, which allows users to tap into their social media networks where friends can share their stuff for free. The participating networks will be sharing unique items from their shows and talent, which fans can win via an accompanying sweepstakes.
Sweepstakes items include drumsticks signed by Questlove of The Roots, house band on “Late Night with Jimmy Fallon,” “Access Hollywood Live” host Kit Hoover’s dress, signed posters from Olympic swimmer Ryan Lochte, mugs from Jay Leno, and books from MSNBC anchors. To enter, visit bit.ly/shareandtell.
The “Share and Tell” promotion taps into the growing popularity of the sharing economy. According to Harris Interactive, 52% of Americans have borrowed or leased items in the last two years that they had previously purchased. This trend reduces material waste and diverts it from landfills. According to the EPA, nearly 75% of what Americans throw away are products. Yerdle aims to put those products to use and reduce the number of new things people have to buy by 25%. On yerdle people are giving and getting everyday items such as clothing, baby strollers, tents, tools, and blenders.
“Sharing is a simple step for everyone who cares about the planet,” said Adam Werbach, co-founder of yerdle. “Yerdle is thrilled to partner with NBCUniversal to promote sharing to millions of people. It’s time to make sharing cool again.”
About Green is Universal:
Launched in May 2007, “Green is Universal” is NBCUniversal’s ongoing green initiative dedicated to raising Green awareness, effecting positive change to the environment, and making its own operations more sustainable. Throughout the year, NBCUniversal uses it numerous media and entertainment platforms to educate the public on the environment, with green-themed content airing across over 50 NBCUniversal brands.
yerdle is a new mobile and web platform that enables people to share things with their friends for free. People post items that they’re willing to give away or loan to their friends, and then friends nab the things they want. Simple.Yerdle was founded by Adam Werbach, author of Strategy for Sustainability, Andy Ruben, Former Chief Sustainability Officer at Walmart and Carl Tashian from the founding team of Zipcar. The California Benefit Corporation is headquartered in San Francisco. For more information, visit www.yerdle.com.
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.
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