The Will Smith and Tommy Lee Jones film “Men in Black 3” has racked up quite the tab, with nearly $250 million in production costs and a total price tag of $375 million. To add insult to injury, it has garnered a reputation as being one of the most troubled productions in recent Hollywood history, according to the Los Angeles Times.
The sequel reportedly endured several script rewrites, a discontented star and a production shutdown that lasted nearly three months.
The movie, known as “MIB3,” which will open Memorial Day weekend, faces another challenge: The last movie in the 15-year-old franchise came out a decade ago. From a marketing standpoint, this poses a real challenge, since an entire generation of moviegoers never saw “MIB” in theaters.
However, Sony and filmmakers are confident that the 3-D movie will earn a strong following, including Smith fans and those who have warm memories of the franchise.
“With something like ‘Men in Black,’ a sequel is actually more difficult than the original,” said Walter Parkes, who has produced all three of the films, as reported by the Los Angeles Times. “The challenge is to be fresh and original but also deliver on the core values of the franchise.”
Despite the movie’s challenges, Sony executives firmly believe that “MIB3” will be a success. Pre-release surveys reveal that moviegoers’ interest in the sequel is “solid if not spectacular” in the U.S., and is “through the roof” across Europe and in Russia and Brazil, reports the Los Angeles Times.
The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.