Tis The Season to be Spendy!

Gilmore Girls

If there was any doubt in your mind that Big Brother is watching, this news is sure to put those doubts to rest. Big Brother is not only watching, but attempting to coax you into spending spending spending on that slab of meat, Costco-sized box of Mac N Cheese, brand new ultra high efficiency Kenmore dishwasher (its greeeeen!), all with your Visa card while attending a house party on Second Life.

According to IAG Research, the most effective placements on TV in 2007 — meaning viewer opinion of the company was dramatically enhanced because of the tie-in — were Tyson Foods (for donating a massive amount of meat in an episode of Extreme Makeover: Home Edition) and Sue Bee Honey and Soft Scrub (both for The Apprentice: Los Angeles). Also making the Top 10: Kraft (No. 4) and Kenmore (No. 10) for Top Chef, Visa (No. 9) for What Not to Wear, and Second Life (No. 8) for The Office.
IAG also researched how well viewers recalled brand names within 24 hours of seeing them in a placement and a commercial together during an episode. Bluefly.com was the most memorable with its Project Runway tie-in, followed by Jeep on Gilmore Girls(!), and Ford on Survivor: Fiji. [EW]

Now, if you’ll excuse me, I’m gonna go fork over cash for the Jeep that looks suspiciously like Rory Gilmore’s ride. For no reason at all. Really.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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