In the old days comic book characters struck a chord with superhero fans, an animated TV series hit the tube, action figures soon filled toystore shelves, and the cycle ended with a blockbuster movie. That was then. This is now.
Variety reports that Cartoon Network has announced they’re breaking the old business model by taking the Hasbro action figure line, “Marvel Super Hero Squad” and jumpstarting the cash machine by producing an all new animated series from the brilliant mind of superhero genius Stan Lee and greenlighting 26 episodes. The series is scheduled for airing in the Fall. Can the movie be far behind?
Rcession? What recession? The Marvel superhero market is booming. Marvel’s animated television properties presently include Spider-Man on the CW, Wolverine and the X-Men on Nicktoons, and an upcoming Black Panther series on BET. An Iron Man project is also currently in the works.
The series is aimed at boys 6-14, but there are not a lot of wallets in that age group. We all know that it’s the boys and girls who never grow up that have made this new business model possible. After all, who doesn’t love a good superhero cartoon?
To prove the point, Fancast has even given animation its very own section on our site. See for yourself with a look at our Animation Celebration of everything cartoony.
And get ready when Cartoon Network debuts Marvel Super Hero Squad in the Fall.
The kids will be watching on Fancast.