WE Say ‘I Do’ to Wedding Channel

WE invites you to crash their wedding party, 24/7.

Rainbow Media, the company behind WE TV, is launching a wedding-themed cable channel in August, according to Broadcasting and Cable.

WE TV has been enjoying wedded bliss with its successful Wedding Sunday block of shows, and once the new channel is off the ground, more parenting-oriented programming is planned for WE.

Six seasons of marital meltdowns on its hit series ‘Bridezillas’ led to expanding the wedding genre with shows such as ‘Amazing Wedding Cakes,’ ‘My Fair Wedding’ and ‘Platinum Weddings.’

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