‘American Idol‘ host Ryan Seacrest has yet to offer a simple “Sorry about that, folks” for spoiling this week’s results show for West Coast viewers and in doing so, possibly, possibly playing a small role in a significant ratings drop.
‘Idol’ on Wednesday averaged 20 million total viewers and a 6.6 rating in the 18-to-49 demo. That represents a plunge of 13 percent and 22 percent, respectively, from a year ago.
The 6.6 rating must be of particular concern to Fox. Although ‘Idol’ viewership understandably declines with each season, when you compare the Top 12 results show’s performance in the 18-to-49 demo in 2009 vs. 2008, the erosion was a markedly smaller 13 percent.
Season-to-date, Fox notes that ‘Idol’ is enjoying a retention of 95 percent in total viewers and 94 percent in the 18-to-49 demo. Also, there is no proven correlation between Seacrest’s tweet and the ratings drop. Rather, ‘Idol’ might simply be feeling the impact of what many critics and viewers believe is one of its weaker talent pools.
Seacrest has yet to serve up any sort of mea culpa for revealing via Twitter on that Lacey Brown was sent home on Wednesday – this more than an hour before the results show began airing on the West Coast.
Since being barraged by complaints from a sampling of his 3 million Twitter followers, Seacrest has tweeted several times, yet not once has he addressed his gaffe. Nor has he used his radio show to comment on the matter.
A spokesperson for ‘Idol’ had no comment on Seacrest’s silence.
What do you think, ‘Idol’ faithful? Could Ryan’s slip have nipped at the ratings? Is there simply a malaise weighing down the current season? Share your theory in Comments.