Could the luster of Fox News’ controversial star, Glenn Beck, finally be wearing off? Going by the ratings for last week, it appears so, because Beck’s program had its lowest numbers of the year on Friday, according to the Huffington Post.
Averaging 1.776 million total viewers, Beck’s Friday episode added to the overall ratings decrease his show has been experiencing since the beginning of last year — Beck lost 28% of his viewers during the few months of 2009.
Compared to competing numbers, like “Hardball’s” 528,000 viewers and the “Situation Room’s” 481,000, Beck’s ratings don’t seem too bad, but when compared to his “peak audience of 3.4 million,” things could be taking a turn for the worse, writes Jason Easley.
While numbers don’t lie — they have been known to get craftily manipulated — Beck fans might find a reason to balk at Huffington Post’s ratings story, as the website was recently called out for “scraping the bottom of the PR barrel” when it comes to reporting ratings, according to TVbytheNumbers.com.
However, with Beck shifting gears to move away from entertainment and more towards political seriousness, Easley thinks the conservative host has alienated his audience. “The problem is that viewers don’t seem to like the new serious Glenn Beck,” he wrote.