Ouch, Snooki Reportedly An Unwitting Victim Of Anti-Branding Scheme

Snooki (Stephen Lovekin/Getty Images)

Snooki (Stephen Lovekin/Getty Images)

It appears Snooki is involved in a fashion emergency.

The ‘Jersey Shore‘ star, also known to friends, family and the legal system as Nicole Pilozzi, may be the unwitting victim of a subversive anti-branding campaign by nefarious fashionistas, a plot that fashion maven Simon Doonan called “devious, delightful and deliciously dirty.”

Yesterday, as we reported, New Jersey prosecutors labeled Snooki “criminally annoying” in a courtroom hearing where a September 8 trial date was set to deal with her arrest last month at a Seaside Heights beach on charges of disorderly conduct and public nuisance, plus the brand new annoyance charge.

But earlier in the week Doonan, writing in the New York Observer, noted that Snooki was sporting a Gucci handbag instead of the Coach purse that was, to her, “as synonymous as The Situation and his six-pack.”

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.Why the change?

Or, as Doonan asked, “Why the sudden disloyalty?”

He explained:

“Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here’s the shocker: They are not sending her their own bags. They are sending her each other’s bags! Competitors’ bags!”

Quelle shock!

Doonan continued:

“Call it what you will — “preemptive product placement”? “unbranding”? — either way, it’s brilliant, and it makes total sense. As much as one might adore Miss Snickerdoodle, her ability to inspire dress-alikes among her fans is questionable. The bottom line? Nobody in fashion wants to co-brand with Snooki.”

Actually, there’s a chance NJ prosecutors will want to see her in prison garb. But we’ll see about that next month in court, won’t we?

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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