NBC Orders Full Seasons Of ‘The Event,’ ‘LOLA’ and ‘Outsourced’

Jason Ritter, 'The Event' (NBC)

Jason Ritter, 'The Event' (NBC)

NBC on Monday announced full-season pick-ups for three of its freshman series: ‘The Event,’ ‘Law & Order: Los Angeles‘ (aka ‘LOLA’), and the comedy ‘Outsourced.’

“We are pleased with the quality of [these three shows] and feel they are an important part of helping to re-build our schedule and our studio pipeline,” says NBC primetime entertainment president Angela Bromstad. “We believe in these new series and the creative auspices behind them.”

To date, ‘The Event’ has averaged 9.1 million weekly viewers and a 3.0 rating in its Mondays-at-9 slot. It also boasts the largest DVR playback gain (+35%) in the 18-to-49 demo of any freshman primetime series.

‘Law & Order: LA’ in turn has averaged 8.7 million total viewers/a 2.5 rating, representing a 39 percent improvement in the Wednesdays-at-10 slot versus what ‘The Jay Leno Show’ was doing a year ago.

And leading out of ‘The Office,’ ‘Outsourced’ is averaging 6.3 million viewers/a 3.0 rating, which is on par with the retention ’30 Rock’ used to deliver on Thursdays at 9:30.

The bad news in all of this: ‘Parks and Recreation‘s postponed return likely was just cemented solidly if not deeply in midseason, versus, say, November or December.

As for NBC’s other first-year series, ‘Chase’ is said to be close to a full-season pick-up, while ‘Undercovers‘ is currently hoping to at least get an order for additional scripts.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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