This means that the Newmans and the Abbotts will be on the air through at least the 2013-2014 season.
Renewing a show that has been number one daytime program since 1988 should have been a no-brainer. But in the past two years, CBS has canceled its two longest running soaps, ‘As The World Turns‘ and ‘Guiding Light.‘
Shortly after deciding to cancel ATWT, the network’s president Les Moonves stated, “The days of the soap operas have changed very much. Guiding Light left last year, As the World Turns will leave this year. They’ve had long, distinguished runs and their day is over,” making some viewers question whether he wanted to get rid of all of the network’s daytime dramas.
The three-year pick up used to be standard in daytime, but recently soaps have been renewed for shorter periods of time. Coming on the heels of ‘Days of Our Lives‘ two-year pick up earlier this month, one thing is clear: Sony, the studio that produces both soaps, is committed to keeping its soaps on the air.
While Y&R’s contract has gone down to the wire in the past few renewals as the network sought substantial cuts in the show’s licensing fee, this one comes relatively early in Y&R’s cycle. Deadline states that, “the pick up is a straightforward one,” implying that there will not be major cuts to the show’s budget.
The renewal comes as Y&R begins airing scenes from an ambitious location shoot in New Orleans, the program’s number one market. Congratulations to everyone who works at Y&R. It will be a very happy holiday season for the hundreds of people who work hard to bring Genoa City to life.