Setback for Plucky Paula as Ratings Drop for ‘Live to Dance’

Paula Abdul's 'Live to Dance' (Photo: CBS)

Paula Abdul's 'Live to Dance' (Photo: CBS)

Hey, hey, Paula, where’d a quarter of your audience go?

One thing’s for certain, they didn’t return Wednesday for Night Two of Paula Abdul’s new dance-competition series on CBS, “Live to Dance,” after sampling its debut on Tuesday night.

The show attracted 7.788 million viewers Wednesday night from 8 p.m. to 9 p.m. (7-8c), falling 24 percent from the numbers for the two-hour premiere of the show Tuesday night, according to Nielsen overnights released Thursday. The Tuesday debut drew 10.226 million, helping CBS win the night (with help from a strong “NCIS” at 10/9c). It was hailed as a triumph for the plucky former “American Idol” judge.

Paula Abdul’s “Live to Dance” Chooses Semi-Finalists

But on Wednesday night, Paula came up against “The Middle.” That’s one over-simplified way of explaining what happened to her audience, particularly in its first half-hour, when the Patricia Heaton sitcom on ABC, “The Middle,” won with 9.323 million viewers vs. 7.588 million for “Live to Dance.” Even the lower-rated “Better With You” on ABC at 8:30/7:30c held its own against “Live to Dance,” though the dance show won that duel by half a million viewers.

With “Live to Dance” coming up short of its Tuesday benchmark, CBS couldn’t win Wednesday night, especially since its “People’s Choice Awards” from 9 to 11 (8-10c) came up with only 9.475 million of its own viewers for the two hours.

“Twilight,” “House” Top “People’s Choice Awards”

In fact, the ratings were all over the place Wednesday night. The highest-rated show on any network was “Modern Family” on ABC with 11.756 million from 9 to 9:30 (8-8:30c), and yet, ABC came in third for the night. That may have been due in part to “Cougar Town” at 9:30/8:30c, which drew just 6.745 million, losing 43 percent of the “Modern Family” audience – not good news if you’re an ABC programming exec.

Who won the night? It was NBC, based mainly on the strength of two “Law & Order: SVU” episodes at 9 and 10 (8 and 9c). The two “L&Os” scored 10.523 million and 10.893 million, respectively, in the overnights.

“Live to Dance” will be back next Wednesday, Jan. 12, at 8 p.m./7c on CBS.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

, , , , , , , , , , ,

Comments are closed.