CBS: Daytime Chief Barbara Bloom Exits the Network
Executive Vice President of CBS Daytime President Barbara Bloom is departing the network when her contract expires at the end of the month. Bloom replaced Lucy Johnson as the executive in charge of CBS’s daytime line-up in 2003. Her aggressive, hands-on management style was a contrast to her predecessor’s.
Bloom not only gave input into longterm storylines, but gave extensive notes on every single outline and script — a practice that had long been in place at her former employer, ABC. During her tenure, television’s two longest running scripted dramas “Guiding Light” and “As the World Turns” were canceled.
She oversaw the search for a new host of “The Price is Right,” successfully replacing the retiring Bob Barker with Drew Carey. Bloom was also responsible for bringing controversial former headwriter Lynn Latham to “The Young & the Restless.” In an unusual move for a network executive, Bloom, a WGA member who used to write for “Port Charles,” also wrote breakdowns, and accepted on-screen credit for two episodes of Y&R in 2007.
According to Daytime Confidential, Bloom is leaving because of conflict behind the scenes of CBS’s new daytime talk show, “The Talk.” The site alleges that Bloom’s management style brought her into conflict with the show’s hosts and producers including Julie Chen, who is married to CBS President Les Moonves, leading to the network’s decision not to renew her contract.
However, Deadline Hollywood reports that there was no conflict or micro-management, quoting a source who claimed that, “Bloom had never done a talk show before and was totally in over her head. She didn’t have the skill set.” According to Deadline’s sources, CBS’s daytime line-up is in such good shape that she had little to do. Bloom issued a statement that she was leaving to pursue other opportunities, stating “With CBS Daytime teed up for success and stability for many years ahead, the timing feels right for me to make a change now and seek something different.”
Bloom’s successor has yet to be announced. Margot Wain, who has been a CBS daytime executive since Johnson’s tenure could be a contender. The network may opt to hire someone from outside the or give the job to someone who works in another division of CBS.