Utah Native Wins $1 Million for Super Bowl Ad

SALT LAKE CITY – A Salt Lake City native won $1 million Sunday after a commercial he directed topped the USA Today Super Bowl Ad Meter.

The winning “Pug Attack” Doritos ad that aired at the beginning of the Super Bowl was created by J.R. Burningham, who graduated from Alta High School and attended the University of Utah, The Deseret News reported.

The Best and Worst Super Bowl Ads

The commercial shows a man mocking a dog with a bag of Doritos through a glass door. The pug then knocks down the door and eats the chips.

The ad was one of thousands entered in the Doritos Crash the Super Bowl ad contest. The finalists were judged by a panel of viewers who rated the commercials as they watched them.

Watch All the Super Bowl Commercials on xfinityTV.com

Burningham’s mother, Kati Burningham, said she was “elated beyond belief” that the viewers picked her son’s ad as their favorite.

“J.R. and Tess had been working at this and sacrificing, and mortgaged themselves to the hilt with student loans, and didn’t take jobs because they’ve just been pursuing these dreams of producing and writing and directing movies that they have created,” she told the newspaper.

Kati Burningham said her son is in Dallas, Texas, and she can’t wait to talk to him.

Watch the Doritos Pug Attack Commercial Now!

[iframe http://xfinitytv.comcast.net/tv/Super-Bowl-XLV-Commercials/142077/1783361072/Doritos%3A-Pug-Attack/embed 580 476]


Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

, ,

Comments are closed.