Animal Planet’s Puppy Bowl VII Scores Huge Ratings

by | February 8, 2011 at 6:45 PM | TV News

Oliver and River on Puppy Bowl VII (Animal Planet)

Oliver and River on Puppy Bowl VII (Animal Planet)

Animal Planet’s Puppy Bowl VII scored high on cuteness – and ratings.

The annual Super Bowl alternative boasted an average of 1.7 million viewers during its 3-5 PM premiere Sunday night.

Those are the biggest numbers ever for the PB – up 60 percent from last year. If you consider the cumulative audience for the entire 12-hour looped scratch and sniff fest, then we’re talking 9.2 million people tuning in to watch Big Red’s big touchdown. also received a 30 percent boost from last year, logging 4.6 million page views throughout the evening.

On the social media front, the network claims to have dominated the overall Twitter conversation with #puppybowl becoming one of Twitter’s top trending topics, second only to #SuperBowl – which Animal Planet asserts was a paid media placement. In the week leading up to the big event, the Puppy Bowl’s Facebook fan page doubled its fan count.

Check out this year’s ridiculously adorable starting lineup: