Animal Planet’s Puppy Bowl VII Scores Huge Ratings

Oliver and River on Puppy Bowl VII (Animal Planet)

Oliver and River on Puppy Bowl VII (Animal Planet)

Animal Planet’s Puppy Bowl VII scored high on cuteness – and ratings.

The annual Super Bowl alternative boasted an average of 1.7 million viewers during its 3-5 PM premiere Sunday night.

Those are the biggest numbers ever for the PB – up 60 percent from last year. If you consider the cumulative audience for the entire 12-hour looped scratch and sniff fest, then we’re talking 9.2 million people tuning in to watch Big Red’s big touchdown. also received a 30 percent boost from last year, logging 4.6 million page views throughout the evening.

On the social media front, the network claims to have dominated the overall Twitter conversation with #puppybowl becoming one of Twitter’s top trending topics, second only to #SuperBowl – which Animal Planet asserts was a paid media placement. In the week leading up to the big event, the Puppy Bowl’s Facebook fan page doubled its fan count.

Check out this year’s ridiculously adorable starting lineup:

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.


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