Glenn Beck’s Surprising New Project

Glenn Beck is making the transition from talking head to penny pincher with the launch of a new coupon website.

Beck’s Mercury Radio Arts company announced the launch of Monday, a Groupon-like site offering discounts, the Huffington Post reported.

In addition to his soon-to-end Fox News show, Beck-the-brand has speaking tours, books, publications and websites, including the news site The Blaze, from which he cumulatively earned an estimated $40 million last year, ‘New York’ magazine reported.

Despite this, in the statement Beck referred to himself as a “small business owner,” saying as such he understands “the daily challenges entrepreneurs face and how frustrating it can be to get well-deserved attention for a great product or service. With we will be able to feature these great local and regional businesses right alongside some of the most well-known brands in America.”

The first available deals were for and LifeLock, an identity theft prevention company.

Beck’s announcement gives him something – probably the only thing – in common with Melissa Rivers, who announced her own discount website Friday. features everything from jewelry and clothes to yoga classes and bike tours.

No word on whether Beck’s site is expected to feature yoga classes.

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