New CBS Anchor Scott Pelley Doesn’t Wow in the Ratings

CBS News Anchor Scott Pelley (AP Photo/CBS, John Filo)

CBS News Anchor Scott Pelley (AP Photo/CBS, John Filo)

New “CBS Evening News” anchor Scott Pelley didn’t make much of a dent in the third place news program’s lagging ratings. (Some where Katie Couric is grinning her famous grin.)

Not that anyone was expecting back flips in his first week, but even the curiosity factor didn’t come into play for Pelley’s first broadcast since taking over the anchor desk from the departing Couric, but the ratings remained fairly even with Couric’s numbers.

There was a slight uptick in viewers when compared with the same week last year, though. Pelley averaged 5.7 million viewers, putting him up 3 percent in households over the same week in 2010.

By comparison, Diane Sawyer’s “ABC World News” drew 7.07 million viewers and Brian Williams’ “NBC Nightly News” drew 8.167 million.

No matter, the network is standing by their anchor.

“We are extremely pleased with the quality of the broadcast and delighted with the increase in viewers who tuned in to see the ‘CBS Evening News with Scott Pelley,'” said Patricia Shevlin, Executive Producer of the broadcast, in a statement.

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

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