Meet Fabio, The New Old Spice Guy

Fabio (Old Spice)

Fabio (Old Spice)

Look out Isaiah Mustafa, there’s a new-ish Old Spice guy in town.

Fabio, the 50-year-old Italian model whose face you may know from such places as romance novel covers, Versace fragrance ads, and I Can’t Believe It’s Not Butter commercials, is appearing in a series of new tongue-in-cheek spots for Old Spice.  The ads, which show a self-mocking Fabio taking a bubble bath, rolling around a piano, and sipping a beverage held by his own hair, haven’t made it to air yet, but are all featured on the Youtube channel

While all the new commercials are Mustafa-free, a rep from Proctor & Gamble (the makers of Old Spice) told AdNews they have no plans to dump the “Smell Like a Man” actor. He’ll continue to star in future print and advertising campaigns in addition to New Old Spice Guy Fabio..

Watch the new spots below:

Hair (by far the best of the bunch):

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Sexy sax player (aka “Fireplace”):

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Mountain Top:

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