After a failed cast overhaul earlier this year, CBS is looking to fix its struggling morning show, by bringing in some highly credentialed talent.
Veteran newsman and PBS host Charlie Rose is being eyed by CBS as one of newscasters under consideration to help relaunch “The Early Show,” reports The New York Post.
“They want the show to be politically oriented as they head into the 2012 election cycle,” a source tells The Post. “It will be a similar format to MSNBC’s ‘Morning Joe.’ ”
Another shake-up on the anchor front is expected since CBS lured “Morning Joe” creator and executive producer Chris Licht as VP of programming, and there’s speculation that the new honcho is looking to turn the morning program into a more hard-news format with less lifestyle segments.
And adding Rose to that formula could help the sagging ratings blossom.
Producers are “casting a wide net” for talent, also reaching out to Erin Burnett (who reportedly turned down a CBS offer to join CNN) and Ali Velshi.
Weather forecaster Marysol Castro exited the show in early September as “The Early Show” heads in a different direction.
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