Everybody’s favorite entertaining educational tool, “Sesame Street,” is recruiting their furry friends to tackle an important issue: hunger. The classic kids show will introduce an impoverished muppet in a special episode to air this weekend.
The new pink puppet named Lily comes from a family struggling with hunger issues, who find strength in helping others in similar circumstances. Cookie, Grover, Elmo and the gang meet Lily when collecting foods at a food drive and a community garden.
Sponsored by Walmart, the one-hour, prime-time special is called “Growing Hope Against Hunger” and features country star Brad Paisley and his wife Kimberly Williams Paisley. It airs Sunday, Oct. 9.
The special will also include real-life children and their families sharing their stories to raise awareness of the sensitive subject, show community-driven solutions and help reduce the stigma associated with food insecurity.
“Food insecurity is a growing and difficult issue for adults to discuss, much less children,” the Paisleys said in a statement Tuesday. “We are honored that Sesame Street, with its long history of tackling difficult issues with sensitivity, caring and warmth asked us to be a part of this important project.”
The U.S. Department of Agriculture estimates that 17 million American children have limited or uncertain access to food, and 9.6 million of those children are under the age of 6.