For decades, fans of CBS’s Sunday programs have had to put up with delays due to football overruns. But no group of frustrated fans have been as vocal about the delays as the supporters of “The Good Wife,” which was moved from Tuesdays to Sundays this year. The move has not only created a group of irate fans, but the show itself has lost viewers because of it.
A report by Bill Carter of The New York Times discusses the scheduling conflict, explaining that CBS has done everything it can to keep fans of the show informed as to when it might start on any given Sunday, utilizing Facebook, Twitter, text “Eye-lerts” and frequent messages at the bottom of whatever show is being broadcast. They’ve even taken to putting instructions on their website on how to record a two-hour block so no one misses any of Julianna Margulies and company’s legal wrangling and emotional angst.
However, none of that seems to be helping: average viewership is down by about two million from its old Tuesday slot, writes Carter, despite the fact that Sunday has the largest pool of viewers available. In addition, fans have let their displeasure be known via tweets and message board screeds.
CBS scheduling chief Kelly Kahl tells Carter that he sympathizes with the fans’ problems — I’m sure his 1980s counterpart never got this kind of flak when “Murder, She Wrote” got pushed back by the NFL — and that “Other than call people individually, which I would be happy to do if I could, I think we are doing about everything we can.”
Translation: We love “The Good Wife,” but the NFL makes us buttloads more money. We know where our bread is buttered. Have fun fiddling with your DVR, kids…
Watch a clip from “The Good Wife”:
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