NBC’s new hit fairy-tale drama “Grimm” has been granted a full-season order, and will receive a special Thursday-night airing next month, the network announced Monday.
In what might be an experiment to test the waters for the series in a new time slot, NBC will air an original episode of the show Thursday, Dec. 8 at 10 p.m., followed by another original episode the next night in its regular time slot, Friday at 9 p.m.
Despite its less-than-desirable Friday night time slot, “Grimm” has performed well for the network, delivering a 2.1 rating/6 share in the adults 18-49 demographic for its Oct. 28 series premiere, a 62 percent improvement over the network’s average in the time slot last season. Growing from there, “Grimm” has averaged a 2.3/7 in the demo and 6.9 million total viewers, improving the network’s performance in the demo by 50 percent over the equivalent period last season.
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NBC Entertainment chairman Robert Greenblatt said that Grimm is “turning the traditional procedural drama on its head and is attracting a loyal following for us on Friday nights. We love where it’s going creatively and we’re excited to deliver more episodes to our audience.”