You know, for a reality series that has been all kinds of boring, TLC’s “All-American Muslim” is generating an awful lot of controversy. And, if one of the show’s soon-to-be-former sponsors is to be believed, that’s the way TLC likes it.
Robert Birge, the chief marketing officer for Kayak.com, took to the travel search site’s blog to explain why they won’t continue advertising on the show when it comes back in January. Basically, Birge is accusing TLC of misrepresenting the show, basically saying they decided to position the show in a controversial light when it was presented as anything but.
“We believe TLC went out of their way to pick a fight on this, and they didn’t let us know their intentions,” wrote Birge. That’s not a business practice that generally gets repeat business from us. I also believe that it did this subject a grave disservice. Sadly, TLC is now enjoying the attention from this controversy.” If it sounds like Birge is stopping just short of accusing TLC of stoking the Lowe’s kerfuffle to attract attention to the show, then you’re probably right.
We’re wondering, though, if this assessment from Birge is more the reason why the company decided to stop advertising on the show: “I watched the first two episodes. Mostly, I just thought the show sucked.”
Watch a clip from “All-American Muslim”:
Meanwhile, the folks at PETA are up in arms over an incident in the fourth episode that shows Shadia Amen giving away her husband’s 16-year old dog because of her allergies, according to The Hollywood Reporter. They want TLC to air a PSA from the organization that features Muslim-Americans reminding people that Islamic teachings emphasize respect of all creatures.
PETA calls the incident “a shatteringly cruel episode with the lessons that lives are expendable and that convenience trumps compassion.”