“Celebrity Rehab” is getting rehabbed. The VH1 reality series is shifting its focus from celebrities to young adults in their 20s and 30s battling substance abuse and addiction.
Jeff Olde, VH1’s EVP of original programming and production explained the change, saying this is the concept “Rehab” host and therapist Dr. Drew Pinksy had initially pitched to the network. “This show has always resonated with our viewers but we feel this expanded format will hold up a mirror to our core audience and hopefully give them some new insight to this disease that touches almost everyone,” Olde said in a statement.
Added Pinsky, “I am so excited to once again have the opportunity to educate viewers about the deadly disease of addiction…It’s my sincere hope that this show will encourage people who are struggling to seek help. Treatment works.”
Tentatively titled “Rehab with Dr. Drew,” the show is set to return in summer 2012.
Watch An Episode Of “Celebrity Rehab”:
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