Fans and critics aren’t the only ones upset with Paula Deen’s multimillion-dollar endorsement deal with the makers of a diabetes drug.
Her two sons — both TV food personalities in their own right — also hit the ceiling when they heard about the deal, according to the New York Post.
The story in Friday’s Post (which you can read here) says Jamie, 44, and Bobby, 41 — who have both been long involved in building the family food business around their mother’s outgoing personality — became so upset that the family’s business reps made this deal with the pharmaceutical company Novo Nordisk and its Victoza medication that they came a breath away from signing on with a new talent agency.
The reason wasn’t exactly the same one for which Deen is being criticized by fans and commentators. The sons had long been aware of their mother’s Type 2 diabetes diagnosis and, according to the Post story, she had been responding very well to another diabetes drug. So when she went out and made a deal to endorse this other drug, they became concerned for her health because she would then be switching medications. The Post story notes, though, that since switching to Victoza, she’s been fine.
The other criticism leveled at Deen is this: For years, the food philosophy she’s promoted in her cookbooks and TV shows emphasizes goodies generally laden with fat — a result of her southern culinary heritage. But she’s apparently been aware of her diabetes for three years — which has critics complaining that she should have revealed it then, and adopted a more healthy philosophy about food.
Now, her food empire is under siege. Our take: It reminds us a little bit of the recent hit the Kardashians took in the court of public opinion following Kim’s televised wedding and subsequent divorce a short time later. It just goes to show you: We Americans have a high tolerance for the eccentricities of our TV personalities, but at the same time, we have a low tolerance when we perceive we’re not being told the truth.