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Considering the praise it got in media circles, many people thought that GM’s ad depicting its Chevrolet Silverado surviving the apocalypse (watch it above) that the Mayans predicted would happen this year was one of the funnier ones that aired during the Super Bowl.
Ford, however, didn’t find it all that funny. Why? Because in the ad, Chevy-owning survivors rendezvous and wonder what happened to one of their buddies. “He was driving a Ford,” said one of the survivors, more than implying that the Ford didn’t make it through the chaos.
The folks at Ford were so cheesed off by the ad that, according to the Detroit Free Press, their lawyers sent GM a letter demanding the company pull the ad from the Super Bowl broadcast, as well as the internet. The people behind the company’s Twitter account also wrote that “We’re satisfied with our 35 years of having the best selling truck in America.”
GM’s reps pretty much laughed the request off, which would be the right response, given the ad depicted “giant attack robots, meteors and frogs falling from the sky,” wrote a spokesperson in a statement.
It doesn’t look like Ford is going to get an apology from GM anytime soon. “(W)e can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
By the way, the folks at Hostess should be happy with the ad, as it seems like Twinkies are the only food that survived the apocalypse. Maybe that will motivate them to pull out of bankruptcy.