By Tim Molloy
The second-season premiere of NBC’s “The Voice” after the Super Bowl scored the highest ratings of any entertainment telecast since 2006.
“The Voice” scored a 16.3 rating in the crucual adults 18-49 demographic and 37.6 million total viewers overall. It was the best rating since a 16.5 for “Grey’s Anatomy” after the Super Bowl on ABC in 2006, and provided a welcome boost for fourh-place network NBC.
The show was up 47 percent in the demo and 40 percent in total viewers over the episode of “Glee” that aired after the Super Bowl on Fox last year. (“Glee” scored an 11.1 and 26.8 million total viewers.)
The show airing after the Super Bowl is typically the highest rated of the season, and that will likely again be the case this year. Prior to “The Voice” premiere, the season’s highest-rated entertainment program was the season premiere of “Two and a Half Men,” which drew 27.7 million viewers curious to see how Ashton Kutcher would fill Charlie Sheen‘s shoes. it earned a 10.3 rating in the demo.
The strong ratings for “The Voice” bode well for the show as it moves to its new Monday time slot tonight, where it will challenge “Men” and other CBS comedies from 8 to 10 p.m. CBS’s sitcom lineup has dominated Monday nights all season, but NBC hopes “The Voice” will thrive and provide a strong lead-in for the new musical drama “Smash” at 10.
Reliable ratings for the Super Bowl itself were not yet available. Last year’s show pulled 111 million viewers, making it the nation’s most-viewed television event ever.