Is Matt Lauer Worth $30 Million a Year to NBC?

by | February 10, 2012 at 9:28 PM | Celebrities, General

Matt Lauer's staying at 'Today'. (NBC)

Matt Lauer, whose contract for “Today” expires in December, is reportedly willing to continue his long run on on the morning show, but it could cost a record amount of money to make it happen.

The potential high-profile job opening prompted reports in December that Ryan Seacrest was being approached to take his place. Now, TMZ reports that while Lauer was ready to walk away from the show at the end of the year, he is now willing to change his mind providing NBC pays him more than the $17 million he currently makes. TMZ sources also said that amount could end up being for as much as $30 million a year.

That said, the company recognizes his importance to the network. NBC head Bob Greenblatt was recently quoted as saying that keeping Lauer would be his “number one priority.” “I think it’s our hope and belief that Matt will stay on the show beyond the end of his contract.”

Maybe “Today” can now add a new segment, “How Much for Matt Lauer?”