The “Hatfields & McCoys” opened fire with astounding ratings numbers for the History Channel.
The first night of the three-part miniseries premiered to 13.9 million viewers Monday night, making it the No. 1 non-sports telecast in basic cable television history. It also pulled in 4.8 million viewers in the advertiser-coveted adult 18-49 demo.
Not bad for the History Channel’s first foray into scripted programming. “Hatfields & McCoys” stars Kevin Costner and Bill Paxton as the patriarchs and legendary rivals in the true story of the famously feuding families.
Parts 2 and 3 of the miniseries continue Tuesday and Wednesday at 9/8c on The History Channel. Set Your DVR to Record “Hatfields & McCoys”!
“With all the success we have had at History, we felt strongly for some time that we should own historical drama, and in true History fashion, we have done it, with – pardon the pun – guns ablazin! We couldn’t be more proud of the entire cast and crew – this has been an amazing collaboration – from Kevin Costner, Bill Paxton, Mare Winningham, Powers Boothe, Tom Berenger, and everyone involved in truly making history!” said Nancy Dubuc, President & General Manager, History.