Dead Heat in Ratings for Network Morning Shows

Savannah Guthrie and Matt Lauer on Today (NBC)

NEW YORK — During a tumultuous time in morning television, the competition between the “Today” show and “Good Morning America” can’t get any tighter.

The shows finished in a dead heat in the Nielsen ratings last week, both averaging 4.604 million viewers. It was the fifth time in 12 weeks that ABC’s “Good Morning America” had claimed victory, or a slice of victory, since snapping a “Today” winning streak that had stretched back to 1995.

NBC’s “Today” actually won Monday, Tuesday, Wednesday and Thursday in the ratings last week.

But on Friday, the day after Ann Curry made her tearful farewell from “Today,” the NBC show was crushed by a 670,000-viewer margin.

Watch a Recent Clip From “Today”:

[iframe 580 476]

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.


Comments are closed.