NBC Signs Ricky Martin to ‘Holding Deal,’ But for What?

Ricky Martin (Photo: Getty Images)

NBC Universal has made a wide-ranging and apparently open-ended deal with entertainer Ricky Martin.

But the question is: What will he do?

A press release issued by NBC on Monday announced the new deal in the first paragraph, then retold the 40-year-old music star’s life story in the release’s remaining eight paragraphs.

“Universal Television has signed a talent holding deal with multi-platinum recording artist Ricky Martin to develop and star in his first network television series and specials,” read the first sentence of the Martin announcement.

From this point on, we’re left to guess what this new deal will entail:

A new series? Our guess is: Maybe Ricky will headline yet another music-competition series in the tradition of “The Voice” (and/or, in addition to that, will guest-judge on “The Voice” as well). Fact is, we don’t see him starring in a sitcom or scripted drama, although anything is possible, particularly if such a show is music-based such as “Glee” on Fox or NBC’s own “Smash.”

In fact, Martin guest-starred on “Glee” last season — watch him here:
[iframe http://xfinitytv.comcast.net/tv/Glee/103049/2193164205/The-Spanish-Teacher/embed 580 476]

Special? Our guess is: Well, it stands to reason that a guy as talented as Ricky Martin could star in a music special or two every year. “Feliz Navidad de Ricky Martin,” anyone?

Holding deal? What this usually means is: Whatever NBC Universal has planned for Ricky, he can’t suddenly go and do it with some other network. So they’re paying him not to work for anyone else. And of course, NBC might be only one part of this deal. NBC Universal also owns Telemundo, the Spanish-language network, which might also have an interest in this Martin alliance.

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The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.


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