Style network is going all in for the upcoming Mercedes-Benz Fashion Week in New York.
The channel, along with myStyle.com, has scheduled a weeklong marathon of fashion-themed programming and coverage from the famed fashion event from Sept. 6-14 that will feature “shortform content, specials, countdowns and fashion-themed marathons of “Gossip Girl” and “Sex and the City,” among other acquired series, to celebrate the spring 2013 collections,” according to the Hollywood Reporter.
Fashion expert Jeannie Mai and Marie Claire senior fashion editor Zanna Roberts Rassi will host and report from the runways each night. The themed programming will begin at at 8 p.m. on Thursday Sept. 6, with the launch of StyleCandy’s Trend of the Day vignettes.
Coverage will wrap up with the ninth annual Style Awards, according to the report, which take place Sept. 5 at Lincoln Center and will air exclusively on the network at 8 p.m. Sept. 14.
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