Steve Harvey’s afternoon talk show has been renewed through its fourth season — even though it is just now finishing up its first.
NBC made the renewal announcement on Wednesday — in the process demonstrating its confidence that the show, titled “Steve Harvey,” will maintain its drawing power at least three years into the future.
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For the TV business, such confidence is rare. But according to the NBC announcement, the local stations carrying the show are well-satisfied with its performance. Indeed, it was the commitments being expressed by “Harvey” affiliates that enabled NBC’s syndication unit — NBCUniversal Domestic TV Distribution — to renew the show at least through Season Four (2015-16).
“It’s so great to see Steve’s very funny and substantive show being rewarded with long-term commitments from our station partners,” enthused NBC Broadcasting Chairman Ted Harbert in a prepared statement.
NBC also cited the show’s strength in the ratings — particularly in “key women demos” — in making the decision to commit to the show for seasons three and four. The show had already been renewed for a second season last January.