“Big Brother” fell to an all-time ratings low Wednesday night, even as the long-running CBS reality series was making headlines for racist comments made by some of the show’s participants.
The show’s episode on Wednesday night — when the new season’s first guest was evicted on live television — drew 5.35 million viewers, according to Nielsen.
And yet, as the same stories point out, it was the highest-rated show on any network that evening.
So, what are we to make of that? Well, it’s to be expected that viewing levels would be low across the board on the eve of a four-day holiday weekend in high summer. However, it was also reasonable to expect “Big Brother” to get a bump up in the ratings following the headlines the show has been getting for the unfortunate racial slurs uttered by some of this season’s house guests.
The remarks were heard (and seen) in the uncensored, 24/7 Internet version of the show. And they got at least two of the house guests in hot water in their personal lives when the news got out about what they said.
You would think more viewers than normal would then tune in to see these characters on the show. But for whatever the reasons, the additional hordes did not come. The hot summer evening may have been one reason. Another may have been that people were repelled by what they were reading about the show and stayed away.