“Duck Dynasty” will get a chance to prove Wednesday night if it’s a dynasty where it really counts in the TV biz: In the ratings.
The A&E reality series about a family of hairy, bearded Louisiana men who made millions manufacturing duck calls returns Wednesday night (Aug. 14) for its fourth season (10/9c on A&E).
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This unscripted (or possibly partially scripted) series ended its third season just last April with ratings that were the envy of the TV industry: 9.6 million viewers for its season finale, on top of an average of 8.5 million per episode — ratings that only a handful of TV shows achieve these days, on cable or broadcast TV.
The real test comes now: Can this show maintain those high numbers? A&E hopes so, and is evidently gambling that this mid-August premiere date will work in the show’s favor. Generally speaking, TV viewing levels are among the year’s lowest in mid-summer. But on the other hand, the return of “Duck Dynasty” will have little signficant competition on what would otherwise be a slow summer evening.
Also working in this show’s favor: This clan of down-home Louisianans is just so likable — which is one big reason why this show is drawing so much attention.
In this week’s premiere, the family values that made “Duck Dynasty” the year’s most talked-about TV show (and one that, absurdly, was shut out of the Emmy nominations a few weeks ago) are on display once again when the Robertson boys, goaded by their wives, organize a wedding for patriarch Phil Robertson and his wife, Miss Kay, to mark their 49th anniversary.
Apparently, the two never had a real wedding 49 years ago, and this surprise ceremony will be their chance to have one, and to renew their vows.
The extended preview clip, above, will give you an idea of what went into the planning process for this big event under the leadership of the Robertson wives. The problem is: They leave some of the key details to the Robertson men.
Catch the season premiere of “Duck Dynasty,” Wednesday night (Aug. 14) at 10/9c on A&E.