Hoda Kotb Makes an On-Air Boo Boo on ‘Today’

by | September 5, 2013 at 10:08 PM | The Today Show, TV News

Whoops! “Today” co-host Hoda Kotb made a big mistake Thursday morning that she surely is regretting.

She accidentally flashed … her cell phone number live on the air during a segment about a high-tech gadget. Within seconds, viewers were calling Hoda’s cell phone right there at the anchor desk. Before the segment was over, she already had 23 voicemail messages!

“I’m an idiot,” Hoda later joked.

Time to get a new number, Hoda.

Watch Hoda’s flub, and her hilarious reaction, above and below.