By Tim Kenneally
“The Big Bang Theory” is giving CBS a huge bang in the ad-revenue department.
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The hit sitcom currently fetches $326,260 for a 30-second spot — the most of any programming outside of NFL games, and more than hits such as “The Voice” on NBC and ABC’s “Modern Family,” according to a survey of ad buyers conducted by Adweek.
By contrast, “The Voice” commands nearly $265,000 per 30-second spot, while “Modern Family” boasts a per-30-second ad fee of a little over $257,000.
The ad-rate dominance of “Big Bang” isn’t surprising, given the series’ ratings. So far this season, with two of three weeks tallied, the series is averaging a 5.4 rating/18 share in the 18-49 demographic most sought by advertisers, and 18.61 million total viewers.
Of the season’s new offerings, “The Blacklist” on NBC — which briefly held the distinction of highest-rated series premiere of the season before being ousted by ABC’s “Agents of S.H.I.E.L.D.,” is the current ad-rate king, with $198,667 per 30-second spot, while CBS’s Robin Williams show “The Crazy Ones” leads the pack in comedies, raking in an average $175,200 per 30-second ad.