The Weather Channel Tightening Focus

(AP Photo/Weather Underground)


NEW YORK (AP) — The Weather Channel is trying something new to turn around some soft ratings: It’s reemphasizing weather.

The network unveiled a redesign this week that will enable viewers to see their local forecasts on-screen whenever they tune in, even during commercials. The network is also increasing its capacity to cast aside regular programming during severe weather conditions.

The network is trying to walk a fine line by keeping the weather nerds interested while providing shows that people will watch more than five or 10 minutes at a time. The Weather Channel this year has seen its lowest ratings in five years.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

Comments are closed.