TV networks can advertise, promote, and tweet endlessly in hopes of drawing ratings.
The TV audience for the Grammy Awards show soared to 39 million viewers on Sunday, fueled by the sudden death of Whitney Houston and the success of British singer Adele.
Sure, Adele, Tony Bennett and the Foo Fighters all won at the Grammys, but that absurd (and interminable) list of awards also featured some stars known better for their non-musical exploits.
Despite the sadness that hung over the Grammys Sunday night after the untimely death of Whitney Houston, there were still a number of high points during last night’s show. But there was no doubt that it was Adele’s night.
Soul singer Adele triumphed in her return to music’s stage on Sunday, scooping up six Grammys and winning every category in which she was nominated including album of the year for “21” and best record with “Rolling In the Deep.”
With an opening prayer and a moving tribute from Jennifer Hudson, the Grammy Awards played the part of impromptu memorial for Whitney Houston just a day after the six-time Grammy winner was found dead in the bathtub of her Beverly Hills hotel room.
Music producer Clive Davis’s pre-Grammy party is typically one of the most fun-filled highlights of the week leading to the music industry’s top awards, but this year’s event quickly turned into a tribute for Whitney Houston, who died earlier in the day.
The Grammy awards scrambled Saturday to cope with the sudden death of pop singer Whitney Houston, and planned a tribute to the 48-year-old singer during the awards telecast.
The key races, the big names, the newcomers and the living legends: Your guide to who’s who and what’s what at this Sunday’s 54th Annual Grammy Awards on CBS.
The Grammys won’t be the only place where Adele’s voice will be making a comeback on Sunday.