Ad Gauge: Which Shows Command Top Dollar For Commercials?

‘American Idol‘ might have an uncertain future as far as how Jennifer Lopez and Steven Tyler will fare behind the judges’ table once Season 10 starts, but one thing’s for sure: TV’s most watched series continues to print money for Fox. Advertising Age reports that ad rates for ‘Idol’ remain the highest in primetime, with […]

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‘The Event’ Recap: The Aliens Use The Nuclear Option

It’s the most shocking episode of ‘The Event‘ ever! Stuff actually happened!  Not coincidentally, the episode was heavy on President Martinez (Blair Underwood), and light on the Sean (Jason Ritter.) Thomas (Clifton Collins Jr. ) is still threatening to kill all the plane crash survivors in 24 hours if the president does not release the […]

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NBC Orders Full Seasons Of ‘The Event,’ ‘LOLA’ and ‘Outsourced’

NBC on Monday announced full-season pick-ups for three of its freshman series: ‘The Event,’ ‘Law & Order: Los Angeles‘ (aka ‘LOLA’), and the comedy ‘Outsourced.’ “We are pleased with the quality of [these three shows] and feel they are an important part of helping to re-build our schedule and our studio pipeline,” says NBC primetime […]

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‘The Event’ Recap: Missed Connection

The fourth episode of ‘The Event‘ was rather, well, uneventful.  There was action and tension and flashbacks but when the closing credits rolled, barely anything of significance had happened. Sean (Jason Ritter) and FBI Agent Collier (Heather McComb) speed away from the shoot out that ended last episode in an SUV belonging to a Fake […]

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‘The Event’ Preview: Where The (Presumed) Dead Come To Life

How did the plane wind up in Arizona? And why? Were the resurrected survivors actually departed or merely unconscious? Will the questions ever end?! (Don’t answer that.) ‘The Event’ Recap: Alien Resurrection In previews from tonight’s episode of ‘The Event,’ President Martinez is stressed. And not just by normal presidential freak-out worthy concerns like balancing […]

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‘The Event’ Recap: Alien Resurrection

The third episode of ‘The Event‘ firmly established that the show is the anti-‘Lost‘: heavy on the plot and action, light on the character development. Everything is moving forward from point A to point B, assuring viewers that the writers have figured out what will happen next. It’s an exciting puzzle, but it makes it […]

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Ratings: ‘Lone Star’ Still Not Shining, ‘Event’ Tumbles

With few Monday shows improving upon their week-ago premiere audiences, NBC’s ‘The Event‘ suffered the biggest drop – down 20 percent, to just under 9 million total viewers. ‘Lone Star’ Creator Pleads For More Viewers Similarly, all eyes were on Fox’s highly acclaimed yet tragically undersampled ‘Lone Star,’ which despite much fan campaigning failed to […]

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