Old Spice Guy Wins Out Over Fabio

By DAN SEWELL, AP Business Writer CINCINNATI — The Old Spice Guy has won his hunk-off with Fabio. Former football player Isaiah Mustafa has been lead spokesman for the Procter & Gamble Co. brand of men’s body washes and deodorants for nearly two years, starring in a popular series of marketing campaigns relying heavily on […]

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Fabio vs. Isaiah Mustafa: Battle of the Old Spice Guys

It’s an Old Spice-off! Yesterday, New Old Spice Guy Fabio challenged Old-er Old Spice Guy Isaiah Mustafa to an Internet duel. Then, the unthinkable happened – Mustafa accepted. Fabio responded by tweeting, “Old Towel Spices Man accept Fabio’s duel challenge? This is a good news!” The two will face-off today at noon ET in what’s being […]

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Meet Fabio, The New Old Spice Guy

Look out Isaiah Mustafa, there’s a new-ish Old Spice guy in town. Fabio, the 50-year-old Italian model whose face you may know from such places as romance novel covers, Versace fragrance ads, and I Can’t Believe It’s Not Butter commercials, is appearing in a series of new tongue-in-cheek spots for Old Spice.  The ads, which […]

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