The Soap World is Heavy on Rumors, Light on Facts

The Rumor Mill Screenwriter William Goldman famous summed up the movie industry in three words: nobody knows anything. That applies doubly to daytime right now. In the past few weeks, several credible sources have published rumors that “All My Children” and “One Life To Live” are on the verge of being canceled. This week, AMC […]

Continue Reading

Will ‘Days’ Bring Gay Romance Back to Daytime?

“Days of Our Lives” has long been the most conservative soap opera. Its core family, the Bradys, are devout Catholics, and characters regularly seek the counsel of priests, even though that does not stop them from ignoring all ten of the commandments. It is also the least realistic soap on the air. Recent plots have […]

Continue Reading

Why The Daytime Emmy Pre-Nominations Should Be Eliminated

Last Friday, the list of Daytime Emmy pre-nominations was released. For the uninitiated, annually each soap internally selects two actors to be the show’s potential nominees in each acting category. Those chosen go on the official ballot and submit tapes of their work, which are watched by a panel of judges who determine the actual […]

Continue Reading

CBS Daytime Prez Departs: ‘The Talk’ to Blame?

CBS: Daytime Chief Barbara Bloom Exits the Network Executive Vice President of CBS Daytime President Barbara Bloom is departing the network when her contract expires at the end of the month.  Bloom replaced Lucy Johnson as the executive in charge of CBS’s daytime line-up in 2003.  Her aggressive, hands-on management style was a contrast to […]

Continue Reading

Procter & Gamble Moves From Soap Operas to Tweets

BY: Dan Sewell CINCINNATI – Goodbye, ‘Guiding Light.’ Hello, YouTube. Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term “soap operas,” has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push […]

Continue Reading