‘Undercover Boss,’ The New CBS Hit, Has Profound Effect

“Reality TV? No way!” That was the reaction of Michael Rubin, the 37-year-old founder and CEO of GSI Commerce, when his public relations department suggested he participate on the new CBS series, ‘Undercover Boss.” “There’s no way I’m doing that,” Rubin told his team. Then Rubin saw clips from the series premiere featuring Waste Management […]

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