Old Spice Guy Wins Out Over Fabio

By DAN SEWELL, AP Business Writer CINCINNATI — The Old Spice Guy has won his hunk-off with Fabio. Former football player Isaiah Mustafa has been lead spokesman for the Procter & Gamble Co. brand of men’s body washes and deodorants for nearly two years, starring in a popular series of marketing campaigns relying heavily on […]

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Fabio vs. Isaiah Mustafa: Battle of the Old Spice Guys

It’s an Old Spice-off! Yesterday, New Old Spice Guy Fabio challenged Old-er Old Spice Guy Isaiah Mustafa to an Internet duel. Then, the unthinkable happened – Mustafa accepted. Fabio responded by tweeting, “Old Towel Spices Man accept Fabio’s duel challenge? This is a good news!” The two will face-off today at noon ET in what’s being […]

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Meet Fabio, The New Old Spice Guy

Look out Isaiah Mustafa, there’s a new-ish Old Spice guy in town. Fabio, the 50-year-old Italian model whose face you may know from such places as romance novel covers, Versace fragrance ads, and I Can’t Believe It’s Not Butter commercials, is appearing in a series of new tongue-in-cheek spots for Old Spice.  The ads, which […]

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Kathy Griffin and The Old Spice Guy Are Dating

Kathy Griffin‘s love life is spicing up! After the Bravo star was spotted around town with Isaiah Mustafa (a.ka. the Old Spice guy), a source confirms to UsMagazine.com that the two are indeed an item. VIDEO: Kathy sets her sights on Justin Bieber “They are not boyfriend/girlfriend but they are definitely spending time together and […]

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Old Spice Man Gets Ready To Ride Again

CINCINNATI (AP) — Old Spice’s suave, shirtless advertising star is taking a ride around the world in new commercials for the Procter & Gamble Co. brand. In an indicator of the campaign’s popularity, there first is a 30-second “coming attractions”-type trailer going online Wednesday which takes you beyond former football player Isaiah Mustafa’s muscular torso […]

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Procter & Gamble Moves From Soap Operas to Tweets

BY: Dan Sewell CINCINNATI – Goodbye, ‘Guiding Light.’ Hello, YouTube. Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term “soap operas,” has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push […]

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Who Is The Sexiest Man On TV?

The People Magazine has spoken, and Ryan Reynolds (‘Green Lantern’) is the Sexiest Man Alive for 2010. Yet you need not look far down their list at all to find a bevy of buff TV personalities. Scoring spots among People‘s Top 100 sexiest dudes were both ‘Vampire Diaries‘ bloodsuckers (Ian Somerhalder and Paul Wesley), three […]

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Preview: ‘Chuck’ Embarks On The Mother Of All Missions!

Is Chuck (played by Zachary Levi) on the road to finding some long-missing motherly love from the mysteriously MIA Mary Elizabeth Bartowski (‘Terminator’s Linda Hamilton)? Or is our favorite secret agent being lured into some sort of parent trap? How will Chuck’s quest impact his romance with Sarah (Yvonne Strahovski), and which of his buds […]

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