Deep Soap: Farewell, ‘As the World Turns’

Today, after 54 years, ‘As The World Turns‘ – the longest running daytime drama – will air its final episode. Given that ‘ATWT’ is the last daytime series produced by Procter & Gamble, the household products company that got into television production to sell detergent, this can be seen as the death of the soap […]

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