Deep Soap: Farewell, ‘As the World Turns’

Today, after 54 years, ‘As The World Turns‘ – the longest running daytime drama – will air its final episode. Given that ‘ATWT’ is the last daytime series produced by Procter & Gamble, the household products company that got into television production to sell detergent, this can be seen as the death of the soap […]

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Deep Soap: More Nails In The Daytime Coffin

Two Talk  Shows May Replace Soaps Elevate the soap terrorism threat level to orange. Both ABC and CBS are developing new daytime talk shows.   It’s unfortunate that no enterprising fan thought of the surefire way to save ‘As The World Turns‘: persuade Julie Chen that she should become a daytime soap star.  Too bad Chen’s […]

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