Deep Soap: Farewell, ‘As the World Turns’

Today, after 54 years, ‘As The World Turns‘ – the longest running daytime drama – will air its final episode. Given that ‘ATWT’ is the last daytime series produced by Procter & Gamble, the household products company that got into television production to sell detergent, this can be seen as the death of the soap […]

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Deep Soap: A Tale of Two Daytime Emmys

There were two Daytime Emmys this year.  There were the Emmys that the people who attended the ceremony in Las Vegas experienced.  I can’t speak for anyone else, but I had a blast.  Then there were the Daytime Emmys that everyone watched on TV.  The infomerical for Las Vegas interspersed with the occasional awards  for […]

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Deep Soap: Daytime Emmy Nominations Announced

It’s the most exciting soap day of the year! The nominees for the 37th Annual Daytime Emmys were announced this morning.   The complete list of nominees can be found here.   The biggest winner: General Hospital with18 nominations.  The biggest snubs, in my opinion: Days of Our Lives and One Life To Live not getting nominated […]

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Deep Soap: More Nails In The Daytime Coffin

Two Talk  Shows May Replace Soaps Elevate the soap terrorism threat level to orange. Both ABC and CBS are developing new daytime talk shows.   It’s unfortunate that no enterprising fan thought of the surefire way to save ‘As The World Turns‘: persuade Julie Chen that she should become a daytime soap star.  Too bad Chen’s […]

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