TV networks can advertise, promote, and tweet endlessly in hopes of drawing ratings.
An unusual Tweet from Oprah Winfrey’s Twitter account — in which she seemed to beg for viewers — violated Nielsen rules.
NEW YORK — Despite the late hour in the East, President Obama‘s speech announcing the death of Osama bin Laden had an audience of 56.5 million viewers. The Nielsen Co. says Sunday’s audience was larger than Obama’s recent prime-time addresses, including his March 28 speech on Libya. The Wall Street Journal reports that Nielsen says […]
NEW YORK — After a smashing return, Jay Leno appears headed to a battle with David Letterman for late-night television supremacy. The Nielsen Co. says Leno averaged 5.6 million viewers last week, his first back at NBC’s ‘The Tonight Show‘ following the ill-fated prime time experiment. Letterman had 3.7 million at CBS. Leno took advantage […]
CNN might soon be providing viewers with a little opinion to go with their breakfast as the news network is developing a new morning show pilot which includes “dueling political ideologies,” reports The Wrap. Fans of CNN’s current program ‘American Morning‘ shouldn’t get ready to bid hosts Kiran Chetry and John Roberts farewell just yet, […]
NEW YORK — Early indications are that an Academy Awards telecast where ‘The Hurt Locker‘ topped the popular ‘Avatar‘ for best picture was popular with viewers. The Nielsen Co.’s overnight measurement of the nation’s 56 biggest markets gave ABC’s Sunday telecast a 26.5 rating and 40 audience share. That’s a 14 percent increase over the […]
By FRAZIER MOORE AP Television Writer NEW YORK — Nielsen says Jay Leno got a warm welcome from viewers with his return on Monday to ‘The Tonight Show.’ Preliminary Nielsen Co. ratings from 56 metered markets across the nation give NBC’s ‘Tonight Show with Jay Leno’ a 5.4 rating and a 14 percent share of […]
Here’s your morning news round-up: Good morning! Fringe is moving production to Canada AND was picked up for a second season. Why the sudden move? Warner Bros. says because of “this challenging and uncertain economic environment.” Nielsen has found that Americans are watching more than 151 hours of TV content per month, whether on traditional […]